Target Customers & Market Definition
Our target customers are strong, stylish, young professional women, and affluent vacationers.
The Local Market refers to Jamaica and the Caribbean and the International Market comprises the US, Canada and Europe, with a later expansion into Asia.
In Jamaica our market is comprised of individuals who will come into the studio and order items from our catalogue, or require custom designs (although at risk of becoming a dressmaker, these will be kept to a minimum), and initially a few Hotel gift shops. In the wider Caribbean, we will be initially targeting the better hotel gift shops with Resort oriented clothing with a view to establishing a long term relationship with a few exclusive boutiques.
Internationally, we will be looking at accessing the young professional women in Internationally (New York, Miami, Las Vegas and Santa Fe). The profile of these buyers is a more refined, less trendy, stylish and bold female with a preference for limited edition, crafted clothing.
