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MARKET RESEARCH

Economic and Social Factors

The fashion industry is one of the largest industries in the world today, and with the new trend towards a global market and a more cosmopolitan look, there are many opportunities in the industry for new designers. Of course much of the success of a new designer is due to perfect timing in the market. Therefore it is essential that Siim continue to ride the wave of interest as far as possible.

Jamaica has had a strong presence in the past in the international garment industry, but due to many economic factors, has found itself falling out of favour with foreign manufacturers. Our company cannot single-handedly solve the problems of the garment industry here, but our goal is to bring quality workmanship and unique, distinctive style back into the vocabulary of Jamaica’s fashion industry.

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